Day 1
- Arrival in Berlin, transfer to hotel
- Accommodation in hotel 4 *
- Sightseeing tour around the city
- Welcome dinner (acquaintance to organizers and participants of the event, discussion of schedule)
Day 2
8:00 Breakfast at the hotel
9:00-14:00
Workshop
Trends in retail trade
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Bases, principles, the qualitative and quantitative purposes in trading marketing, in construction of shop and visual marketing
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Trends in customer behavior. Optimizing range of products and design store environments in accordance with the behavioral characteristics of buyers
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Trends among customers on example of Lohas, Sense& Communityetc
11:00 −11:30 — coffee-break
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Trends in the choice of product range and following them in practice
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Tendencies in designing and shop registration. Necessity of harmony with each other all components
- indicators of goods and means to them
- shelves
- floor covering
- walls
- marking
- navigation
- information and creative
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Behind the marketing scenes — goals and their achievement
13:00 −13:30 — Lunch
14:00-18:00
Business visits to stores. Meetings with management
Malls: KaDeWe or Kaufhof/Alexanderplatz Boutiques: Jette Joop, Coeo, 14 oz.
KaDeWe(department store of the West) - with a retail area of about 60.000 m², 2.000 employees and about 33,000 names of products - the largest store in Europe. Since 1907, this legendary department store in Germany, "Showcase of the West" that offers customers premium products and top brands from around the world, from the deli and to well-known brands in the fashion world. KaDeWe is on a par with world-famous Harrods department stores in Europe as in London and Galeries Lafayette in Paris
Day 3
8:00 Breakfast at the hotel
9:00-14:00
Continuation of workshop
- Trends in psychology of store design
- elements of a pleasant atmosphere while shopping
- light, colors, optics, movement, acoustics, smells
- Trends in the organization of space and the service component of the store customer service
- psychological components while making purchase
- habits in the orientation
- rules of registration of shelves
- rules of presentation of goods in the room
- the friendliness of the staff
11:00 −11:30 — coffee-break
- Registration of separate zones of salesroom
- from the world of products to the thematic world
- customer model of the future
- The principles of a successful interior design
- combination of styles, practicalities of registration and knowledge of psychology of the client
13:00 −13:30 — Lunch
14:00-18:00
Business visits to stores. Meetings with management
Baumarkt, Koelle(garden center), supermarket REWE
Kochhaus, Mutterland(grocers)
Day 4
8:00 Breakfast at the hotel
9:00 — 14:00
Continuation of workshop
- Strategy of shop and behavior in the market
- Internet possibilities at communications with buyers
14:00 Leisure time
On a choice following excursions are offered
- Personal shopping, visualization of educational material, shopping
- Visiting of Christmas markets!!!
- Facultative excursions across Berlin (are paid on a place in addition):
- Brandenburg Gate / Bundestag / Kantsleramt / Berlin Cathedral
- Museum Island: Pergamon Museum, New Museum (with a sculptural bust of Nefertiti)
- Symphonic music, theater, opera
- Cruise on Spree / evening in Berlin
- Art Galleries
- Visitrestaurants
Excursions will be organized on request of the client for an additional payment
Day 5
8:00 Breakfast at the hotel
10:00 Workshop
Indicators of effective work of retail outlet
- Internal and external factors of efficiency of the retail company
- Technology of work of profitable shop: the theory and practice
- goals and objectives of standards
- why do we need to standardize business processes
- ways to control the execution of business processes
11:00 −11:30 — coffee-break
- The core business processes of goods movement. Methods of «struggle» against regrading
- Increase of overall performance of shop at the expense of automation. The requirements shown to the software
13:00 −13:30 — Lunch
- How to sell more with less casualties? Is it possible to reduce losses in a retail store?
- Methods of prevention of commodity and cash losses in the retail store
- Incentive system for employees of retail stores, based on the KPI post
16:30 — 17:00 — coffee-break
17:00 — 18:00
Trip summarizing, round table, presentation of certificates
18:00 Leisure time
The seminar is conducted by the Russian expert in optimization of business processes and operational management of a retail network Natalia Novoselova
Day 6
8:00 Breakfast at the hotel
Check-out from the hotel, transfer to the airport. Flight to Moscow
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