Курс, семинар, тренинг Marketing. Experience of the West European companies in creation of competitive advantages. Germany - Switzerland - France

Day 1

• Arrival at the airport of Zurich  
• Tour of Zurich
• Transfer to the hotel, the Lörrach, Germany
• Introductory conference
  • Regulations internship
  • Norms and rules of business communication in Germany   
  • Business game on the formation of mini-teams
  • Distribution of project tasks
• Welcome Dinner

Day 2

Seminar

Profiles of the desires of society and the creation of competitive advantage, marketing methods

• Statistics of marketing researches   
• Analysis of the dynamics and forecasts of consumer preferences
• Neuromarketing - the influence of the subconscious through the senses
  • Tools
  • Methods
  • Technologies
  • Concepts of creating images, etc.
• Perform project tasks in groups

The seminar is conducted by the owner of the company «Agency of strategic communications» – prof. A.Doderer. The company is engaged in working out and brand conducting, marketing researches, advancement of the goods and services, working out of communication strategy of the companies.

Clients include: Liebherr, Mammut, Mercedes-Benz, Europa-Park, etc.

Day 3

• Visit to the plant Liebherr
  • Humanist paradigm in the management of internal and external PR
  • Formation of the company's commitment
  • Neuromarketing in the practice of positioning and branding  
• Tour of Colmar (France)

Day 4

• Visit to the Emmental cheese factory
  • Business concept of "Made in Switzerland"
  • Marketing and income diversification in the small business  
• Work on projects

Day 5

Seminar

Principles and methods for creating a communicative strategy

• Strategy
• Management
• Mark
• Marketing
• Communication
• Image and its support
• Evaluation of the brand
• Added value
• Consumer Loyalty Programmes
• Design marketing BB (product design, communication)

The seminar is conducted by the owner of the company «Agency of strategic communications» – prof. A.Doderer

Day 6

• Visit to the brewery concern Feldshleshen
  • Marketing management in maintaining and developing exclusive brand   
• Work on projects
• Tour of the Basel
• Protection Project
• Certificates
• Gala dinner

Day 7

• Breakfast at hotel
• Transfer to the airport in Zurich
• Flight to Moscow

Опытные преподаватели. Подробная информация предоставляется по запросу.